USING DATA TO FIND THE EDGE!

MCM Analytics is a privately owned company providing in-depth statistical sports data analysis services to clients worldwide.  

Focusing mainly on the professional tennis tours, including the ATP, WTA, Challenger and ITF circuits, we have developed a range of tools to aggregate historical and live data which enables us to produce high-quality player and match analysis.   

Our range of custom-built tools allows us to analyze a large number of matches in a time-efficient manner, taking into account many factors.

Using data to find the edge!

By aggregating the match statistics we can highlight who is in or out of form and which specific areas of their games are/aren't working well. 

• Player ratings.
• Player profiles.
• Player strengths and weaknesses.

By placing each player into a specific category based on their playing style, we are able to generate an unparalleled level of insight into how certain players perform against other playing styles.  

• Playing styles
• Player match-up preferences.
• Player performance vs. certain ranking groups. 

Using specific serving metrics, we're able to gain insight into the court conditions and rank each individual tournament by the speed of the surface.  

• Surface speed rankings.
• Compare vs. the average.
• ATP, WTA, CHA & ITF.

Using aggregated data from the tools above, MCM Analytics has developed a robust tennis model to generate pre-match predictions. The model takes multiple factors into account, including player match-ups, recent form, historical form, surface speed, tournament form, fatigue and playing conditions.  

• Accurate predictions.
• Exclusive variables and parameters. 
• Highlights value